By Xenia Shih

I’m not sure exactly when, but at some point in time, checking my email cemented its place in my morning routine. Along with brushing my teeth and brewing a strong cup of coffee, I instinctively sign-in to Gmail every morning — only to be inundated by a virtual flood of new emails.

Overnight, my inbox transforms from its obsessively organized and filtered state into a labyrinth of deal-related emails and e-newsletters. I only have myself to blame for this inbox chaos, since I signed up for all of this stuff in the first place.

Plus, I could easily put a stop to all of this by unsubscribing from these communications, but as someone who values staying on top of the latest news, trends and deals, I can’t seem to convince myself to click ‘unsubscribe.’

Some might consider this an example of the digital era phenomenon “Fear of Missing Out” (FOMO). What if I unsubscribe from LivingSocial’s e-mails and then miss an incredible deal at a restaurant I’ve been meaning to try for ages? What if my favorite denim brand sells out in a Gilt Groupe sale that I hear about two hours too late?

My never-ending battle managing my inbox (pristine inbox by night; overflowing chaos by day) is just one of the reasons I’m excited to be part of Shopilly. I can’t wait to have all of my shopping and deal-related messages consolidated in one place — especially since that one place will no longer be my Gmail inbox.

Not only will it make shopping easier and more convenient for me, but I’ll be able to wake up every morning, brush my teeth, brew my coffee, and check my email in peace.

P.S. Excited about Shopilly too? Don’t miss out — reserve your Shopilly ID before it’s too late (this is one time you should listen to your FOMO!).