Shopilly: a (short) retrospective


It’s hard to believe it, but a new year is upon us. Before we close the door on 2012 and leap into 2013, we want to take a moment to look back and reflect on what we’ve accomplished at Shopilly in the past few months.

Shopilly officially launched in October to good press reviews from NBC News, San Francisco Chronicle and Fast Company. NBC singled us out as “the most-promising and spiffiest” of online services designed for the brand communications experience. Netted by the Webbys captured our essence well with its headline “Outside the Inbox – Turn Marketing Emails into an E-Boutique with Shopilly.”

That was great since Founder and CEO Anirban Datta has focused on visuals and design to create a better shopping experience for consumers. But his vision goes far beyond a better type of email to allow people to create their own personalized brand network for discovering and accessing the latest offers, promotions and new arrivals in a beautifully designed interface.

He also takes inspiration from the way we all create and share personalized music and TV show playlists:

“Like music and TV shows, there is something innately personal about shopping, and there is also a lot to discover out there based on our interests, social influences and editorial curations,” he said.

And so – Shopilly brings these capabilities to the world of shopping.

Shopilly is still developing and improving, but we’re pretty excited about the features we’ve released so far:

  • Visual inbox: View promotional emails from the retailers you’ve given your email address to in an organized visual inbox. Promotional emails never looked so beautiful.
  • Window shopping: That’s right, we took window shopping virtual. Shopilly allows you to browse deals and offers from retailers in a variety of categories, including Shoes & Bags, Sports & Outdoors and Home & Décor.
  • Follow: Not the leader, but your favorite brands. Shopilly collects and saves the latest offers, promotions and new arrivals of your favorite brands on Brand Pages so that you don’t have to do the hunting yourself. That means that you can streamline your shopping by checking a specific Brand Page before you shop online or visit its store.
  • Editorial Picks: Every day, the Shopilly editors are hard at work hand-selecting deals for you. Keep up with their editorial picks in the Home tab of your Shopilly account.

But that’s not all! We’re working on mobile apps that allow you to access your favorite Shopilly features – the latest brand offers, promotions and your shopping receipts – on the go.

We welcome any and all feedback from you as you test out our service. Building Shopilly is all about providing you with the best possible shopping experience – offline and on, so please let us know how we are doing.

As 2013 rolls in, we look forward to another great year with you!

-The Shopilly Team

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