Affordable designer lines are all the rage right now, as we first saw with Prabal Gurung’s collaboration with Target in early February.

Now it’s time for us to spotlight a new affordable collaboration: Pearl for J.C. Penny by Georgina Chapman. Named after Chapman’s daughter, this collection is accessible but still glamorous with the trademark embellishments and luxe fabrics of the Marchesa label. The difference is that the garments are priced somewhere between $50-250 (aka we can own a Georgina Chapman garment without breaking the bank!)

We have swooned over the ruffles and beaded appliqué of the Marchesa brand for practically a decade now. The designers of the high-end women’s wear line, Georgina Chapman and Keren Creaig, have dressed Hollywood stars Olivia Wilde, Sandra Bullock, Kristen Stewart, and Jennifer Lopez all the way to coveted best-dressed lists. It is such a dream come true that now women around the world can be best-dressed for their next fancy event!

The Pearl collection, which debuted in early March, features a “Pearl dress for every occasion,” including prom, holiday parties, and even garden parties. Elegant, sexy and feminine, the collection boasts bows, taffeta, and tulle galore.

We’ll definitely be checking in to see if J.C. Penny becomes the ultimate destination for fashionistas now that romantic evening-wear dresses by this coveted designer have become a reality instead of a pure fantasy.

Be sure to check out this “Behind the Scenes with Pearl by Georgina Chapman” video for more information about the line and the collaboration!

Until next time,
Shopilly