Author Archives: roopawriting

Fashionbi is Helping Companies Reach Their Potentials

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Fashion digital marketing optimization are four words to describe Fashionbi, a company empowering fashion and luxury brands. In this day and age, with the social media boom, brick-and-mortar stores having to not only compete with their next door neighbors but also e-tailers on the web, and the emergence of “omni-channel” retailing, it is increasingly becoming harder and harder for brands to 1) stay afloat with their promotion goals, 2) remain up-to-date with the latest trends in the industry, and 3) track competitor performance and tactics.

That’s where Fashionbi comes in. We’ve decided to spotlight Fashionbi because we love that it is the easiest way to discover, compare, and follow facts and data in the fashion industry: a complete dream for tastemakers and marketing dynamos who converge to share and absorb knowledge and new expertise.

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Headquartered in a fashion capital? Check. The company is based in Milan, Italy but has a true global reach with team members in China, Turkey, America, and Europe. Launched in 2012, this company boasts an international team that is able to truly serve its client brands and provide the best globally-relevant luxury market and brand research to help companies establish prowess in their niches.

We identify with Fashionbi because it is the first company to specialize in digital marketing optimization for the fashion industry, similar to how Shopilly is the first optimization tool for fashionistas and shoppers. Fashionbi lets you track, compare and follow any fashion brand and helps you improve your brand performance just as Shopilly allows you to track your purchases, compare new arrivals and sales promotions, and follow your favorite retailers to help you improve and streamline your shopping experience.

Need to increase awareness for your brand, or work to solidify the associations behind your brand? Are you meaningfully tapping into social platforms such as Facebook, Twitter, and Instagram? Request information with Fashionbi today to learn more about how this company is making waves, and can help your brand make waves today too.

Follow them on Facebook and Twitter today to learn more and stay updated with the company!

Cheers to the Weekend with Kate Spade Saturday

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We can all recognize Kate Spade by its iconic colors, perfectly chic bows and polka dots, and cute taglines and phrases that bring the brand to life (live colorfully anyone?). So when Kate Spade introduced a sister brand that boasts prices that are 50% cheaper, it was no shock when all of us non-New-York-non-Japan millennium consumers flocked to the Kate Spade Saturday website to get our hands on the coveted girly sweet (but not saccharine) products.

Saturday’s represents an offshoot of the Kate Spade brand’s success, which has only been exponentially rising over the past decade. Though still upholding the signature Kate Spade design aesthetic we know and love, this line features more affordable inventory that reaches out to a younger customer with more casual and minimalist looks.

The brand has already ascended to international prominence with six permanent stores in Japan, and plans to open more in the future. More U.S. stores are also slated to open, including other New York locations as well as outposts on the West Coast. For now, customers in the U.S. can get their hands on a $70 splatter paint wallet or a $150 canary crossover dress through purchasing online or through visitng the New York pop-up shop.

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Beyond success in the Japan market, a key guerrilla marketing tactic in New York helped the brand solidify its stardom and generate buzz before announcing more store launches. A partnership with eBay to create cutting-edge window shops made Saturday’s the talk of the fashion and business world. From June to early July, “shoppable” storefront windows allowed customers to buy clothing and accessories from a catalog of 30 inventory items through a touch-screen device displayed in the windows. Passerby selected what they wanted on the screen, entered in their phone number to receive order confirmation, greeted a messenger who delivered the products within the hour to select areas for free, and payed upon delivery. Talk about truly experiencing a revolutionary brand.

Taking this a step further, Kate Spade Saturday has extended their stay at 30 Gansevoort Street in New York by building out the space behind the digital storefront. This pop-up shop will be open through October 31, with special events held every Saturday (no surprises there, but we surely approve of the weekly celebration to celebrate the brand name!)

Here are our top two favorite looks from the Kate Spade Saturday 2014 Resort Collection. Let us know which one you love more!

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This pairing screams “live colorfully” in the most subdued way possible, and that’s why we love it. A cool lavender paired with gold accent jewelry and a pastel checkered mini-skirt? Yes, yes, and yes.

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The “because we’re excited about Fall fashion” look. The combination of a simple charcoal sweater, metallic tote bag, and a soft sea-foam hue is cozy but glam. Understated, but not underwhelming.

Be sure to follow Kate Spade on Shopilly, and visit the Kate Spade Saturday website to browse through the apparel and accessories.

As always, happy shopping!

Team Shopilly

10 Head-to-Toe Beach Outfits We Love

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Beach trips are surely penciled into your summertime calendars, so why not rev up the excitement with Shopilly’s 10 favorite beach looks?

#1: The Nighttime Beach Look

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A sexy, light-weight black dress is sure to be eye-catching amongst a sea of neon and pastel hues from fashionistas who are sticking to the traditional beach color palette. For even more eyes on you, choose a dress with open-back details—people on the beach will be envious of your style choice! Scour Forever21, H&M, or Charlotte Russe to find the perfect dress.

#2: Comfortable Cute

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Our second favorite look is chic in its simplicity; pair high-waisted light wash denim shorts with a strapless bikini top and a flowy cardigan. Experiment with colors by choosing a printed bikini top and complete the look with a brown leather bag. The comfort from this kind of look would be perfect for everything from beach sports to a quiet read under the sun. For high-waisted shorts, check American Apparel; for a flowy cardigan try American Eagle; for bikini tops try Victoria’s Secret; for brown bags try Kate Spade.

#3: The Floral Romper

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This look is perfect for girly stylistas who are known for always wearing soft colors and floral patterns. The romper is comfortable for a beach environment, but the sexy back details make the ensemble just daring and skin-baring enough for some flirty fun. For rompers, try American Eagle, Forever21, or Macy’s.

#4: The Sheer Cover-Up

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Try a beach day with a sheer cover-up dress to throw on over your bathing suit. This romantic look screams effortless sophistication, and will look beautiful as you both saunter along the shore and dance the day away! Check H&M or Nanette Lepore to get your hands on one.

#5: The Striped Maxi

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Want to feel like a sea goddess? You absolutely can’t go wrong with a maxi dress for the beach, especially if it’s a striped one! Maxi dresses were pretty much invented for the beach; the pattern is just bold enough to make a statement, while the silhouette is elegant and sophisticated. Macy’s, H&M, Ann Taylor, and Gap might have your perfect maxi dress.

#6: A Twist on the Traditional Cover-Up

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Instead of a cover-up that literally covers you from head to knee, try tying a loose-fitted sweater or tunic over your bathing suit to create the ultimate beach look. All there is left to complete the look is wavy, wind-swept hair, a boho-inspired necklace, and more chunky jewelry! For the perfect tunic, check Aeropostale, Banana Republic, or Club Monaco; for accessories try Anthropologie or Free People.

#7: Bold Skirt

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Tired of wearing shorts with your bikini top to the beach? Try pairing your bathing suit top with a solid colored bright skirt to create a sweet and innocent look. A high and sleek ponytail with a bold lip will be your finishing touches to creating a memorable fashion statement. Check Forever21 or J. Crew for your perfect skirt!

#8: Let Your Bag Do The Talking

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Let your accessories elevate your beach outfit! An oversized beach tote in a bold color will do just the trick. Let your clothing be simplistic and understated to draw most of the attention to your arm candy.  Try Net-a-Porter, Macy’s, or Bloomingdale’s for the best selection!

#9: The Conservative Look

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Staying conservative on the beach doesn’t mean you have to admit defeat on the chic scale. Try juxtaposing a nautical sweater with bold, solid-colored shorts for a colorful beach-time look. A cute neutral-shade hat can work to pull the look together, and sunglasses will give you that extra oomph! Find these fashion items at J. Crew, Banana Republic, Old Navy, or Gap.

#10: Denim

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Denim for the beach is fresh and stylish with a hint of sporty. Mix it up with a pair of canvas sneakers for a casual, tomboy look and finish it off with a neutral or minimally patterned tote bag. Try Abercrombie & Fitch for a tote bag; TOMS for shoes; and Urban Outfitters, Topshop, or Nordstrom for denim.

We hope these beach fashions inspired you to think outside of the box for your next beach trip! Let us know in the comments below which look was your favorite, and then sign up at Shopilly so that you can stay up-to-date on your favorite stores’ sales so you can snag the items on your to-buy lists soon!

Time to (B)Ring in Summertime Accessories

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Rings are the ultimate way to add personality to your outfit. Although some think that rings aren’t as important as other forms of jewelry, choosing the right ring to complement the colors in your outfit or your overall style can help elevate your outfit to the next level. We’ve compiled a list of our favorite summertime rings to hopefully share some inspiration! Happy browsing, Shopilly users!

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For only $5.80, go feminine and edgy with this etched faux turquoise ring from Forever 21! This ring screams go big or go home with its bright stone and cutout detail. The teal will add another perfect pop of color to your outfit and it is eye-catching enough to make a statement even if you decide to pair it with neutrals.

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Banana Republic has a knack for creating classy pieces of jewelry that will no doubt bring together your outfit, and this orchid band ring priced at $35.00 is no exception. It is perfect for someone with a lively and colorful personality, and the sea green and blue hues make this a perfect option for a beach outfit, a day at the park, or a garden party.

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The lapis quad ring for $22.00 from BaubleBar also hails as one of our top 5 picks for summer rings. More subdued than the first two options, this ring’s beauty comes from its bold shape and mysterious hues. Chic and exciting, this ring will surely transform any outfit.

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Not all of our picks for summer rings are the traditional three B’s– big, bold, and beautiful. This got heart ring from Free People is a simplistically sophisticated choice to let your clothing do most of the talking. For $50.00, a striking glitter of gold on your finger is soft and feminine and will add just the right amount of glitz and glamour to your ensemble.

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Rounding out our list is a stacked floral ring set from Charlotte Russe for only $6.00! Stackable sets give you room to play with different combinations of rings. Be creative with which fingers you place your rings on, as well as how many rings you want on each finger. The set features four metallic bands with faux-pearls, rhinestones, rosettes and a lovely floral cameo– perfect for a girly touch.

We hope we were able to inspire you to go out and find your perfect summer ring! Don’t forget to set up an account on Shopilly to follow your favorite brands and stores, and to receive up-to-date promotional information so you can snatch all the summertime accessories you want at their best prices.

And please let us know if you’ve found your perfect summer ring– you may be featured in an upcoming blog post!

Happy ring shopping,
Shopilly

BaubleBar Offers Designer Jewelry At a Price You Can Afford

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We love beautifully curated jewelry, and we’re definitely all about affordability and convenience. That’s why we love BaubleBar, an online jewelry retailer that combines the two — designer jewelry at a low price point, all through a streamlined process for shoppers.

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Founded in 2011 by two Harvard Business School grads, BaubleBar is the #1 source for the latest jewelry styles, direct from designers. Its mission statement is to “create the ultimate source for fashion jewelry by offering unparalleled selection and shoppable style guidance, all at a guilt-free price point.” The company receives its products directly from designers, with new products introduced every Tuesday and Thursday, and new jewelry collections featured every Monday and Wednesday.

Company cofounders Daniella Yacobovsky and Amy Jain

Company cofounders Daniella Yacobovsky and Amy Jain

BaubleBar really is any shopper’s jewelry paradise. The website features a shopping environment that is a conduit for inspiration. The minimalist design gives users a chance to pore over pages and pages of unique jewelry pieces. The wide range of pieces, colors, and prices truly makes the online retailer a #1 hot spot for any specific jewelry taste or personality.

Even if you are confused or overwhelmed with all of the different options, BaubleBar offers a SWAT Stylist team and gives you the option to e-mail, call, video chat, or schedule an in-person styling consultation. In other words, convenience at its best.

Looks of the Week as chosen by BaubleBar's Fashion Editor & Fashion Director

Looks of the Week as chosen by BaubleBar’s Fashion Editor & Fashion Director also provide shoppers with inspiration to guide them through their shopping experience

Be sure to follow the brand through your Shopilly account to hear about sales and promotions at BaubleBar!

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The New Affordable Designer Collab We Love: Georgina Chapman for J.C. Penny!

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Affordable designer lines are all the rage right now, as we first saw with Prabal Gurung’s collaboration with Target in early February.

Now it’s time for us to spotlight a new affordable collaboration: Pearl for J.C. Penny by Georgina Chapman. Named after Chapman’s daughter, this collection is accessible but still glamorous with the trademark embellishments and luxe fabrics of the Marchesa label. The difference is that the garments are priced somewhere between $50-250 (aka we can own a Georgina Chapman garment without breaking the bank!)

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We have swooned over the ruffles and beaded appliqué of the Marchesa brand for practically a decade now. The designers of the high-end women’s wear line, Georgina Chapman and Keren Creaig, have dressed Hollywood stars Olivia Wilde, Sandra Bullock, Kristen Stewart, and Jennifer Lopez all the way to coveted best-dressed lists. It is such a dream come true that now women around the world can be best-dressed for their next fancy event!

The Pearl collection, which debuted in early March, features a “Pearl dress for every occasion,” including prom, holiday parties, and even garden parties. Elegant, sexy and feminine, the collection boasts bows, taffeta, and tulle galore.

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We’ll definitely be checking in to see if J.C. Penny becomes the ultimate destination for fashionistas now that romantic evening-wear dresses by this coveted designer have become a reality instead of a pure fantasy.

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Be sure to check out this “Behind the Scenes with Pearl by Georgina Chapman” video for more information about the line and the collaboration!

Until next time,
Shopilly

Springing into Florals, Skirts, and Brights

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Now that we can (almost) say sayonara to the layering, heavy coats, and sober color palette of the winter months, it’s time to scout out our favorite spring fashions to add some color back into our lives. Spring is all about graphic prints and patterns, playful silhouettes, and the ultimate air of whimsy. Capture the vigor, vibrancy, and vitality of spring through your clothing with Shopilly’s favorite spring finds:

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This incandescent pink lace tank from Aeropostale is perfect to celebrate sunny rays and lemonade days. Tap into the front-tie trend with this bold and feminine color, and pair it with a pair of colored skinnies to achieve a great spring look.

Woven Tie-Front Lace Tank, $28.00

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We love how simplistic and perfect this American Eagle dress is for your next garden party, day outing, or picnic at the park. The neon yellow color is amazingly flattering for many, and gives you the opportunity to try some complementary funky jewelry.

Eyelet Cutout Dress, $49.95

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The glam hue of this BaubleBar necklace will perfectly elevate a fresh spring ensemble! Pair it with a monochrome outfit (a pale yellow would be great) for an element of surprise, or add it to a white tee and fun skirt to add some girly glam.

Cabochon Strand Duo, $32

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Ballet flats are the perfect spring shoes: feminine, sophisticated, and versatile. We are in love with these Cole Haan Aster Purple Patent flats (also in black, empire blue, sea green, orange, sandstone, and sunlight) and love that they would add an incredible pop of color to any outfit!

Manhattan Ballet Flats, $158.00

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This classic Ella Moss statement skirt is a must-have for your spring wardrobe! The paisley pattern in red is sweet and unique, and the movement and lightness of the skirt is perfect for a Sunday brunch or outdoor lunch.

Cisco Paisley Skirt, $158.00

Stay up-to-date with promotions and sales through signing up with Shopilly! Connect with your favorite brands and be the first to hear about sales so you can snag all of your favorite items to achieve the perfect spring closet.

As the Kate Spade brand so succinctly reminds us: live colorfully for the spring season, with Shopilly!

Blogger Spotlight: The Pink Peonies

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Rachel Parcell is a 21-year old, multi-talented fashionista who channels her creative energy into three different jobs—designing clothing for Modbe, designing accessories for DownEast Basics, and moonlighting as a fashion blogger at Pink Peonies. Be sure to check out her blog or stay updated on her fashion excursions by connecting with her through her social media platforms (Facebook, Twitter, & Pinterest).

At Shopilly, we love her experimental and fresh take on fashion. She has fun with prints, colors, and textures to create one-of-a-kind looks that always look flawless from head-to-toe. Her blog is the perfect source of inspiration for members of the fashion community as they embark upon their own personal style journeys.  

The blog features an elegant design with high-resolution photography and beautiful outfit-of-the-day posts. Common brands worn include J. Crew, H&M, Prada, Stella & Dot, among others. Beneath each picture is a list of all the items she is modeling in each look, with links directly to the product so that you can purchase them right away.

Our favorite look right now is her “On the Bright Side” ensemble, featuring J. Brand dark wash jeans, a fuchsia J. Crew sweater, a heather gray J. Crew coat, a Michael Kors beanie, Prada sunglasses, color blocked J. Crew heels, and a stunning statement necklace from J. Crew. Effortlessly chic and bright! 

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Shopilly is the perfect shopping service to for fashion bloggers to connect with their favorite brands and stores to stay updated on promotional sales. With easy access to the best deals, bloggers can purchase coveted items at the cheapest price possible to feature in outfit-of-the-day or inspiration posts. Sign-up with Shopilly here!

Happy shopping and blog browsing,
Shopilly Team