We can all recognize Kate Spade by its iconic colors, perfectly chic bows and polka dots, and cute taglines and phrases that bring the brand to life (live colorfully anyone?). So when Kate Spade introduced a sister brand that boasts prices that are 50% cheaper, it was no shock when all of us non-New-York-non-Japan millennium consumers flocked to the Kate Spade Saturday website to get our hands on the coveted girly sweet (but not saccharine) products.
Saturday’s represents an offshoot of the Kate Spade brand’s success, which has only been exponentially rising over the past decade. Though still upholding the signature Kate Spade design aesthetic we know and love, this line features more affordable inventory that reaches out to a younger customer with more casual and minimalist looks.
The brand has already ascended to international prominence with six permanent stores in Japan, and plans to open more in the future. More U.S. stores are also slated to open, including other New York locations as well as outposts on the West Coast. For now, customers in the U.S. can get their hands on a $70 splatter paint wallet or a $150 canary crossover dress through purchasing online or through visitng the New York pop-up shop.
Beyond success in the Japan market, a key guerrilla marketing tactic in New York helped the brand solidify its stardom and generate buzz before announcing more store launches. A partnership with eBay to create cutting-edge window shops made Saturday’s the talk of the fashion and business world. From June to early July, “shoppable” storefront windows allowed customers to buy clothing and accessories from a catalog of 30 inventory items through a touch-screen device displayed in the windows. Passerby selected what they wanted on the screen, entered in their phone number to receive order confirmation, greeted a messenger who delivered the products within the hour to select areas for free, and payed upon delivery. Talk about truly experiencing a revolutionary brand.
Taking this a step further, Kate Spade Saturday has extended their stay at 30 Gansevoort Street in New York by building out the space behind the digital storefront. This pop-up shop will be open through October 31, with special events held every Saturday (no surprises there, but we surely approve of the weekly celebration to celebrate the brand name!)
Here are our top two favorite looks from the Kate Spade Saturday 2014 Resort Collection. Let us know which one you love more!
This pairing screams “live colorfully” in the most subdued way possible, and that’s why we love it. A cool lavender paired with gold accent jewelry and a pastel checkered mini-skirt? Yes, yes, and yes.
The “because we’re excited about Fall fashion” look. The combination of a simple charcoal sweater, metallic tote bag, and a soft sea-foam hue is cozy but glam. Understated, but not underwhelming.
As always, happy shopping!