Fashion digital marketing optimization are four words to describe Fashionbi, a company empowering fashion and luxury brands. In this day and age, with the social media boom, brick-and-mortar stores having to not only compete with their next door neighbors but also e-tailers on the web, and the emergence of “omni-channel” retailing, it is increasingly becoming harder and harder for brands to 1) stay afloat with their promotion goals, 2) remain up-to-date with the latest trends in the industry, and 3) track competitor performance and tactics.
That’s where Fashionbi comes in. We’ve decided to spotlight Fashionbi because we love that it is the easiest way to discover, compare, and follow facts and data in the fashion industry: a complete dream for tastemakers and marketing dynamos who converge to share and absorb knowledge and new expertise.
Headquartered in a fashion capital? Check. The company is based in Milan, Italy but has a true global reach with team members in China, Turkey, America, and Europe. Launched in 2012, this company boasts an international team that is able to truly serve its client brands and provide the best globally-relevant luxury market and brand research to help companies establish prowess in their niches.
We identify with Fashionbi because it is the first company to specialize in digital marketing optimization for the fashion industry, similar to how Shopilly is the first optimization tool for fashionistas and shoppers. Fashionbi lets you track, compare and follow any fashion brand and helps you improve your brand performance just as Shopilly allows you to track your purchases, compare new arrivals and sales promotions, and follow your favorite retailers to help you improve and streamline your shopping experience.
Need to increase awareness for your brand, or work to solidify the associations behind your brand? Are you meaningfully tapping into social platforms such as Facebook, Twitter, and Instagram? Request information with Fashionbi today to learn more about how this company is making waves, and can help your brand make waves today too.
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