Monthly Archives: August 2013

Fashionbi is Helping Companies Reach Their Potentials

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Fashion digital marketing optimization are four words to describe Fashionbi, a company empowering fashion and luxury brands. In this day and age, with the social media boom, brick-and-mortar stores having to not only compete with their next door neighbors but also e-tailers on the web, and the emergence of “omni-channel” retailing, it is increasingly becoming harder and harder for brands to 1) stay afloat with their promotion goals, 2) remain up-to-date with the latest trends in the industry, and 3) track competitor performance and tactics.

That’s where Fashionbi comes in. We’ve decided to spotlight Fashionbi because we love that it is the easiest way to discover, compare, and follow facts and data in the fashion industry: a complete dream for tastemakers and marketing dynamos who converge to share and absorb knowledge and new expertise.

fashionbi

Headquartered in a fashion capital? Check. The company is based in Milan, Italy but has a true global reach with team members in China, Turkey, America, and Europe. Launched in 2012, this company boasts an international team that is able to truly serve its client brands and provide the best globally-relevant luxury market and brand research to help companies establish prowess in their niches.

We identify with Fashionbi because it is the first company to specialize in digital marketing optimization for the fashion industry, similar to how Shopilly is the first optimization tool for fashionistas and shoppers. Fashionbi lets you track, compare and follow any fashion brand and helps you improve your brand performance just as Shopilly allows you to track your purchases, compare new arrivals and sales promotions, and follow your favorite retailers to help you improve and streamline your shopping experience.

Need to increase awareness for your brand, or work to solidify the associations behind your brand? Are you meaningfully tapping into social platforms such as Facebook, Twitter, and Instagram? Request information with Fashionbi today to learn more about how this company is making waves, and can help your brand make waves today too.

Follow them on Facebook and Twitter today to learn more and stay updated with the company!

Shopilly’s Favorite Summer Cocktails

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Beyond beautiful weather and longer days, one of our favorite things about summer is berry season. As summer approaches, we dream of luscious strawberries, plump blueberries and fun hybrid berries like olallieberries. And, like most people, we love berries in all forms — fresh, in pies, and as jams — but our favorite thing to do with berries is to enjoy them in summer cocktails. In the spirit of summer cheer, we’ve included recipes for two of our favorite cocktails so that you, too, can take advantage of berry season before it’s over!

Shopilly's Favorite Summer Cocktails

Strawberry Basil Lemonade (inspiration: theKitchn)
Makes 1 serving

  • 3 strawberries, de-stemmed
  • 5 basil leaves
  • 1.5 ounces vodka (the original recipe calls for Smirnoff Strawberry Vodka, but unflavored vodka will do as well)
  • 1 ounce pureed strawberries
  • ½ cup lemonade
  • a few ice cubes

Start by muddling the strawberries and basil leaves and vodka in a glass*. Transfer the mixture to a cocktail shaker and add the pureed strawberries to the mix. Add ice, shake for 15 seconds, and then pour everything back into the glass. Lastly, fill the glass with lemonade and stir before serving.

*we like these Rocco Blue Double Old-Fashioned Glasses or, if you’re feeling playful, these Mustache Double Old Fashioned Glasses. Both are available at World Market.

Blackberry Cooler (inspiration: Rachael Ray)
Makes 1 serving

  • 4 mint leaves
  • 4 blackberries
  • 2 ounces gin
  • 1 ounce elderflower liqueur (the original recipe recommends St-Germain)
  • ½ lemon, juiced
  • a few ice cubes
  • optional: agave nectar, to taste

Start by muddling the mint leaves in a cocktail shaker, like this one from World Market. Add the berries and continue muddling. Add the remaining ingredients into the cocktail shaker and shake to combine. Strain the mixture into a rock glass* and enjoy.

*we’re fans of the Harry Rocks Glass from Crate&Barrel — beautiful and inexpensive.

We hope you enjoy these recipes, and we’d love to hear about your favorite summer cocktails in the comments below!

Cheers,
the Shopilly Team

Photo credits: worldmarket.com, rachaelraymag.com, crateandbarrel.com

Shopilly and Reiss Announce New Partnership!

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We at Shopilly are very happy to be partnering with the global fashion icon, Reiss, which is launching its new Men and Women’s collection (called the “Reiss AW13 Collection”) on August 6th.

Reiss is a respected brand worldwide and has a strong following ranging from famous Hollywood celebrities to the British royal family.  Please check out a preview of the catalog below, and visit the Reiss website for a closer look at the catalogs as well.

Women's Reiss

Womenswear collection is a flexible wardrobe of timeless pieces that you can play with according to your mood.  Modern Femininity exudes the Reiss women’s wardrobe bringing the past into the future.  Feminine silhouettes are the crux of the season with staple items re-assessed and subtly re-worked, looking at detailing and fabrics.  Fabrics include modern parachute cottons, pure silks, fine gage cashmere knits and double-faced crepes.  The color focus is Rose, Absinthe, Duck egg blue, Lilacs and Lavenders, Black and Whites.

Men's Reiss

Menswear collection is timeless and believable for the self-assured man who has an adventurous spirit, rugged and boisterous.  When designing the collection, Reiss design team was inspired by how children’s books simplify grown-up situations with a playful approach.  The collection also works as separate pieces with functionality and art at its core.  The styling is a reductive and restrained offering with an undeniably stylish etiquette of dress.  The color palette is built around Persian ink, Empire blue, soft and dapper grey.  Luxurious fabrics were chosen for the collection including wool, cashmere and Italian leather.