Monthly Archives: February 2013

SPRING’S BEST BALLET FLATS

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While polished pumps and strappy stilettos always make us happy, we’re putting some extra spring in our step this season with colorful ballerinas. Designers are kicking up their skimmers in a big way, elevating them in sumptuous dyed leather, fun florals and ornate embellishments. Chic and timeless (not to mention insanely-comfy) for the office or running around on weekends, channel your inner Audrey with our favorite styles of the season (plus, what to pair them with).

BEST FLORAL: J.CREWScreen Shot 2013-02-27 at 10.55.16 PMKick up your heels for J.Crew’s latest collaboration with UK textile company, Liberty of London, whose feminine florals adorn these Cece flats ($198 at J.Crew; enjoy free shipping on all orders with code FREESHIP). Not only are they incredibly cute, they’re made with padding, a rubber sole and a slight interior wedge for extra comfort. Pair them with accessories that pick up a hue in the print, such as this bubble gum pink stunner by Kate Spade New York ($198 at Kate Spade New York; you can also download their latest music playlist).

BEST COLORBLOCK: NINE WEST

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Add a pop of color with Nine West’s Superfly skimmers (on sale for $49 at Nine West; get $20 off!) crafted of fuchsia and tangerine suede. We’ll be wearing ours this spring with jeans and a tee on weekends, and with chartreuse capris (like J.Crew’s, $168 at Net-A-Porter) on days we’re feeling a bit more daring.

BEST ORNATE: OSCAR DE LA RENTA

Screen Shot 2013-02-27 at 11.30.44 PMEven his flats are red-carpet ready! Oscar de la Renta’s Petalina ballerinas ($825 at Bergdorf Goodman; free upgraded shipping with code SHIPBG) are spun of creamy leather and dressed up with dramatic beads and black florets, making them perfect with an LBD (such as this swingy little number by Topshop, $75) for dinner at a fancy restaurant or cocktail party.

BEST RAIN-READY: TORY BURCH

Screen Shot 2013-02-27 at 11.43.23 PM Add a dash of sunshine to spring showers with Tory Burch’s cheerful bow ballets ($125 at Tory Burch; enjoy free shipping) crafted of water-resistant rubber and finished with a feminine bow. They’re a chic alternative to rain boots, and the perfect complement to Missoni’s cute chevron umbrella ($69 at Saks Fifth Avenue; score free shipping with code SFAFEB).

BEST STUDDED: MARC BY MARC JACOBS

Screen Shot 2013-02-27 at 11.54.59 PMMarc by Marc Jacobs kicks spring’s critter trend to the next level with these adorable flats ($248 at Neiman Marcus, free shipping with code FEBSHIP). They’re spun of supple cobalt leather with studs in a playful mouse motif. Paint your pout with Dior’s Favori Red ($32 at Sephora; free shipping over $50) to balance the whimsy.

Spring Trends We Can’t Wait to Wear

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It’s feeling a lot like spring here in the Bay Area, perhaps thanks to Punxsutawney Phil’s prediction that winter will end early this year. Even if you live in a part of the country that’s still bundled up from chilly temperatures, take heart – the first day of spring is only about a month away. With warmer temperatures and longer days on our minds, we’re taking a peek at spring trends for a variety of activities:

The First Picnic of the Season

Sunshine, good food, friends and family – what better way to welcome spring than with a picnic? Here are our favorite dresses of the season, equally perfect for frolicking on Venice Beach or in Central Park:

  1. Colorblock Chiffon Dress, American Eagle Outfitters
  2. Recycled Jersey Stripe Dress, James Perse Los Angeles
  3. Lace-Yolk Dress, Anthropologie

A Jog in the Park

Lululemon Run Inspire Crop

“Dreadmill” haters, rejoice – you can look forward to many months of outdoor activities! Kiss your winter layers goodbye and pull on Lululemon’s Run: Inspire Crop II. These running crops feature moisture-wicking fabrics and mesh panels to help you stay comfortable in warmer weather. Pair them with the Breathe Racerback tank from Gaiam, and if there’s a morning chill in the air, top off your outfit with Puma’s Tech Performance Seamless Jacket.

A Morning at the Farmer’s Market

Gap 1969 chambray tunic

Here in California, we’re spoiled by nearly year-round farmer’s markets, but in other parts of the country, spring ushers in the return of farmer’s markets. For a leisurely morning spent scoping out fresh produce, comfortable footwear is a must, and the Cole Haan ‘Air Monica’ Ballet Flat (available via Nordstrom) fits the bill with its comfy Nike Air technology. Wear the flats with pastel-hued pants like Free People’s Herringbone Skinny Crops and a relaxed chambray tunic from Gap. Don’t forget your sunscreen!

Power Lunch

J. Crew Collection Featherweight Cashmere Cardigan

We love the fun patterns and sorbet-inspired colors in J. Crew’s spring cashmere shop. This cashmere cardigan is simple and classic, but its featherweight feel and an impressive variety of colors make it a perfect springtime addition to your closet. Our favorite colors are lemon pulp (shown above) and neon rose – pair the cardigan with your favorite pencil skirt for an instant wear-to-work outfit.

Photo credits: ae.com, jamesperse.com, anthropologie.com, shop.lululemon.com, gap.com, jcrew.com

WE’RE LOVING PRABAL GURUNG FOR TARGET

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Screen Shot 2013-02-14 at 1.27.29 PMHappy Valentine’s Day! This year, we at Shopilly are head over heels for Target’s latest designer collaboration—a 92-piece capsule collection of oh-so-lovely dresses, colorful separates and winsome accessories by NYC designer Prabal Gurung, which launched earlier this week. Inspired by a love story, the collection, simply called “Love,” features romantic ruffles, bright, futuristic florals and sweet silhouettes for every stage in a courtship, from the Floral Crush dress to the First Date tank to the Meet the Parents skirt. What we love most? Almost everything is priced under $50 (swoon!).

The launch of the collection helped kick off New York fashion week with a glamorous, over-the-top carnival on Pier 57—complete with a merry-go-round, fortune teller and stars like Carey Mulligan, Elizabeth Olsen and Rashida Jones milling around in his chic Target threads. And while Olivia Thribly may be the official face of the campaign, a slew of other famous faces (such as Zoe Saldana, here) have already been spotted around town donning his darling designs.

Take a peek at the lookbook below, and tell us what you think of the collection. (And, if anything catches your eye—act fast! It’s almost sold out online.)

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Photos from Target.com

Blogger Spotlight: The Pink Peonies

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Rachel Parcell is a 21-year old, multi-talented fashionista who channels her creative energy into three different jobs—designing clothing for Modbe, designing accessories for DownEast Basics, and moonlighting as a fashion blogger at Pink Peonies. Be sure to check out her blog or stay updated on her fashion excursions by connecting with her through her social media platforms (Facebook, Twitter, & Pinterest).

At Shopilly, we love her experimental and fresh take on fashion. She has fun with prints, colors, and textures to create one-of-a-kind looks that always look flawless from head-to-toe. Her blog is the perfect source of inspiration for members of the fashion community as they embark upon their own personal style journeys.  

The blog features an elegant design with high-resolution photography and beautiful outfit-of-the-day posts. Common brands worn include J. Crew, H&M, Prada, Stella & Dot, among others. Beneath each picture is a list of all the items she is modeling in each look, with links directly to the product so that you can purchase them right away.

Our favorite look right now is her “On the Bright Side” ensemble, featuring J. Brand dark wash jeans, a fuchsia J. Crew sweater, a heather gray J. Crew coat, a Michael Kors beanie, Prada sunglasses, color blocked J. Crew heels, and a stunning statement necklace from J. Crew. Effortlessly chic and bright! 

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Shopilly is the perfect shopping service to for fashion bloggers to connect with their favorite brands and stores to stay updated on promotional sales. With easy access to the best deals, bloggers can purchase coveted items at the cheapest price possible to feature in outfit-of-the-day or inspiration posts. Sign-up with Shopilly here!

Happy shopping and blog browsing,
Shopilly Team

Retail Marketing Platform Shopilly Announces Brand Power Rankings

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Top 15 Brands Only

SAN JOSE, Calif., Feb. 7, 2013 — Shopilly, Inc., an innovative visual shopping platform, announced today the release of its first list of Power Retailers and Brands. The ranking is based on the number of followers each brand has accumulated on Shopilly.com. Thousands of style-savvy consumers have elected to receive marketing messages, deals, sales, offers and discounts from these retailers and brands. Selected from a list of hundreds of online and multi-channel options, the popularity rankings provide a material indicator of reach, influence and trendiness.

The top 15 most popular brands are:

  1. J.Crew
  2. Victoria’s Secret
  3. Fab
  4. Bloomingdale’s
  5. Sephora
  6. Lululemon 
  7. Crate & Barrel
  8. Kate Spade
  9. Coach
  10. Forever 21
  11. One Kings Lane
  12. Neiman Marcus
  13. Pier 1 Imports
  14. Saks Fifth Avenue
  15. Free People

The only two exclusively online brands to crack the top 15 are Fab.com at No. 3 and One Kings Lane at No. 11. Their popularity can be attributed to excellent marketing campaigns and valuable and unique email content. The mix of apparel, accessories, beauty and home brands on the list indicates that the brands themselves generate consumer interest, making product category a virtual non-factor.  Notable absences from the list include Amazon, the Gap brands, Nordstrom and the Williams-Sonoma brands.

About Shopilly

Built on an intuitive and elegant user experience, Shopilly, Inc. streamlines and organizes multi-channel retailer communications across hundreds of brands and thousands of daily messages. Cutting through the clutter, Shopilly’s visual platform presents shoppers with a useful, easy and fun way to stay informed about brands, stores, offers and purchases. Shopilly was founded in 2012 and is based in San Jose, California.

Media Contact: Jeff Snow Shopilly, Inc, 310-729-8113, jsnow@shopilly-inc.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

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Which brands top the charts on Shopilly?

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Everyone knows how many friends you have on Facebook, how many followers on Twitter and what skirts you’re trying to decide between to match your new Tory Burch heels.

We were naturally wondering who Shopilly’s shoppers love the most so we decided to take a look at which brands have the most followers. These power players have everyone watching them, waiting to snap up their best sales newest designs. Of course, you can find all the insider discounts from these brands and many more at Shopilly.

  1. J.Crew – The reigning king (or queen?) of Shopilly has something for everyone but manages to also stay current and distinctive.
  2. Victoria’s Secret – Almost as popular with the guys as with the girls, VS is staple of our wardrobe.
  3. Fab – This online only seller of cool, quirky designer goods has caught everyone’s attention. They’re moving from flash sales to a more regular merchandising schedule. We can’t wait to see what’s next.
  4. Bloomingdale’s – Always in style and our favorite place to check first before shopping anywhere, Bloomie’s has the top designers for men and women.
  5. Sephora – Where would we be without Sephora? It’s not just about the products and the selection, which is amazing, it’s about the advice and service. A one stop shop that keeps us looking good.
  6. Lululemon – Either there are way too many people out there doing Vinyasa or the secret is out that Lululemon makes for great, comfy-yet-cute every day outfits. Sporty and flattering, we love Lulu!
  7. Crate & Barrel – The top home décor retailer on the list, C&B has everything you need to deck out your place with chic, affordable style.
  8. Kate Spade – Kate’s bags never cease to make the top of the wish list. Classic and elegant but with enough signature “Kate-ness” to get us noticed.
  9. Coach – Bags to die for, glamorous sunglasses and one of our favorite fragrances. What’s not to love?
  10. Forever 21 – Everyone’s favorite fast fashion destination let’s us keep the latest trends in our wardrobe without breaking the bank. Mix and match with designer apparel to keep your wardrobe current.
  11. One Kings Lane – We don’t know where they keep turning up all the amazing furniture and art and antiques but we can’t get enough. Everyday something new and fun is waiting.
  12. Neiman Marcus – This luxury department store brings together all the brands we love under one roof and Last Call has some of the best deals anywhere.
  13. Pier 1 Imports – Hip, eclectic and affordable, Pier 1 assembles international décor and accents into an always surprising mix.
  14. Saks Fifth Avenue – By maintaining the best collections from top designers and helping us discover new names we’ve come to love, Saks is always on our radar.
  15. Free People – This boho brand is feminine, whimsical and fun. Taking a page from vintage apparel from the earlier 20th century, Free People makes us wish for a time machine.

Favorite Blazer Fashions from Shopilly

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In celebration of Forever 21’s 30% off Sweaters + Blazers sale, we have curated a list of our five blazer favorites. Blazers are the ultimate way to hold on to your favorite fall pieces while still staying weather-conscious during the wintry season. They are also extremely versatile, and are perfect for both a day and night look! Read on to see if your favorite blazer has made the cut.

This J. Crew blazer in caramel is perfect to give your ensemble a classy finish, with crested gold buttons as a subtle yet luxe detail. Pair it with a white Oxford button-down shirt and fitted jeans for a casual cool look or with your favorite LBD for a dressier look!

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Schoolboy Blazer in Wool Flannel, $198.00

We like the versatility of this neon coral blazer with gray trim from Gap; pair it with a simple monotone dress to create a business casual look, or experiment with some color-blocking for a fun day look.
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Ponte Academy Blazer, $88.00 

This oxblood blazer from American Apparel is a staple for any wardrobe. This makes our list because of the beautiful simplicity of the blazer’s construction, the merlot color, and the fitted and single button details!
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Women’s Blazer, $85.00

We are obsessed with this floral number from Anthropologie, inspired by the natural beauty and bold hues of Ecuador and the Galapagos Islands; throw this blazer on for an artsy glam look.
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Ayora Brocade Jacket, $168.00

This H&M gem rounds out the list. This fitted jacket in a soft, denim-like linen blend is an exciting hybrid between a classic denim jacket and a standard modern blazer. We are loving the result!
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Blazer, $49.95 

Which one is your favorite? Be sure to stay up-to-date with sales and promotions by following brands like H&M, J. Crew, Anthropologie, Gap, and American Apparel on Shopilly!

Celebrating the Baltimore Ravens, Super Bowl XLVII Champions

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After a nail-biting game, complete with a 35-minute power outage delay, an awkward Go Daddy commercial and a surprise Destiny’s Child reunion, the Baltimore Ravens narrowly pulled off a Super Bowl win against the San Francisco 49ers, 34-31.

For full disclosure, Shopilly is based in the Bay Area, and I, like most others in the area, was rooting for the 49ers. However, in the name of good sportsmanship, we want to salute the Super Bowl XLVII Champions by highlighting some bragging rights gear for those celebrating the Ravens’ win.

Nike Men's Baltimore Ravens Joe Flacco Jersey

Nike Men’s Baltimore Ravens Joe Flacco Jersey, Sports Authority, $100
Ravens QB Joe Flacco was awarded MVP honors at the conclusion of Sunday’s game. He completed 22 of 33 passes for a total of 287 yards and three touchdowns in the first half, so wear his number with pride!

Antigua Women's Baltimore Ravens Succeed Jacket

Antigua Women’s Baltimore Ravens Succeed Jacket, Sports Authority, $64.99
Stay warm during the winter-to-spring transition (which will come earlier this year, thanks to Punxsutawney Phil!) with this long-sleeve pullover fleece. The feminine cut and understated embroidered Ravens logo extend its wearability past football season.

NFL Baltimore Ravens 59Fifty Fitted Cap

NFL Baltimore Ravens 59Fifty Fitted Cap, Amazon.com, $16.40-$34.95
Showing your Ravens’ love doesn’t have to break the bank — this affordably priced fitted cap by New Era comes in 12 sizes and features two tones and an embroidered logo.

Baltimore Ravens Toddler Short Sleeve Football Jersey

Baltimore Ravens Toddler Short Sleeve Football Jersey and Pant Set, Amazon.com, $34.99
It’s never too early to create a fan, right? This jersey and pant set is perfect for a two to four year old toddler — which just so happens to also be the perfect age range to teach a toddler about the importance of team loyalty and good sportsmanship.

Lastly, did you notice Beyonce’s leather and lace mini-dress during the half-time show? She chose little-known designer Rubin Singer for the humble task of creating costumes for her and the 120 backup dancers that graced the stage during the half-time show. While Beyonce’s getup is presumably a bit too risque for everyday wear, you can draw inspiration from Mr. Singer’s design with these little black dresses:

Hope you enjoyed the game!
The Shopilly Team

Photo Credits: sportsauthority.com, amazon.com, charlotterusse.com, freepeople.com, shop.mango.com