Springing into Florals, Skirts, and Brights

Now that we can (almost) say sayonara to the layering, heavy coats, and sober color palette of the winter months, it’s time to scout out our favorite spring fashions to add some color back into our lives. Spring is all about graphic prints and patterns, playful silhouettes, and the ultimate air of whimsy. Capture the vigor, vibrancy, and vitality of spring through your clothing with Shopilly’s favorite spring finds:

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This incandescent pink lace tank from Aeropostale is perfect to celebrate sunny rays and lemonade days. Tap into the front-tie trend with this bold and feminine color, and pair it with a pair of colored skinnies to achieve a great spring look.

Woven Tie-Front Lace Tank, $28.00

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We love how simplistic and perfect this American Eagle dress is for your next garden party, day outing, or picnic at the park. The neon yellow color is amazingly flattering for many, and gives you the opportunity to try some complementary funky jewelry.

Eyelet Cutout Dress, $49.95

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The glam hue of this BaubleBar necklace will perfectly elevate a fresh spring ensemble! Pair it with a monochrome outfit (a pale yellow would be great) for an element of surprise, or add it to a white tee and fun skirt to add some girly glam.

Cabochon Strand Duo, $32

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Ballet flats are the perfect spring shoes: feminine, sophisticated, and versatile. We are in love with these Cole Haan Aster Purple Patent flats (also in black, empire blue, sea green, orange, sandstone, and sunlight) and love that they would add an incredible pop of color to any outfit!

Manhattan Ballet Flats, $158.00

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This classic Ella Moss statement skirt is a must-have for your spring wardrobe! The paisley pattern in red is sweet and unique, and the movement and lightness of the skirt is perfect for a Sunday brunch or outdoor lunch.

Cisco Paisley Skirt, $158.00

Stay up-to-date with promotions and sales through signing up with Shopilly! Connect with your favorite brands and be the first to hear about sales so you can snag all of your favorite items to achieve the perfect spring closet.

As the Kate Spade brand so succinctly reminds us: live colorfully for the spring season, with Shopilly!

Spring Sales Galore

Lucky you – the first day of spring is right around the corner, and retailers are celebrating with sales and great deals. If you’ve done your spring cleaning and have some extra room in your closet, now is a great time to head over to the mall to re-stock your warm weather wardrobe. We’ve highlighted some notable sales and deals below – happy shopping!

ASOS Towelling Beach Playsuit White Chocolate Hooded Chambray Dress

Asos: Saint Patrick’s Day may be over and done with, but Asos is celebrating for an extra day with 20 percent off full-priced items with the code HAPPYSTPADDYS. We love this playful Towelling Beach Playsuit, which is perfect for a day in the sand and sun, and this easygoing Hooded Chambray Dress by White Chocoolate.

Bloomingdale’s: Members of Loyalist, Bloomingdale’s free rewards program, are being treated to an exclusive sale now through Sunday, March 24. It’s a tiered sale – spend $100-$249.99 and take $25 off your purchase, spend $250-$499.99 and take $50 off, and on. Not a Loyalist? Join for free here, and start taking advantage of the sales!

Express: You have until this Wednesday, March 20, to shop Express’ Spring Sale. In addition to great deals like Buy 1, Get 1 $9.90 tees and tanks for women and Buy 1, Get 1 $29.90 shorts for men, Express if offering a bonus with the code 1162. Get an extra $15 off for every $75 you spend, $30 off for every $150 you spend, and on.

Lucky: The beloved denim company is hosting an online-only private pre-sale that ends tomorrow, March 19. Hurry over to its website to save 20 percent off everything with the code LUCKYVIP317. If you’ve had your eyes on a pair of Lucky jeans like the Charlie Skinny or Lola Boot, now is the time to do so!

BlankNYC Skinny Color Jeans Bed stü Aunt Blanche Boat Shoes

Madewell: As if you needed another reason to love sales, Madewell is offering an extra 20 percent off sale items through tomorrow, March 19, with the code GOODSTUFF. Our sale item picks are these adorable skinny color jeans by [blanknyc] and Aunt Blanche boat shoes in “Denim Greenland” by California designer bed|stü.

Style Spotlight on Peplum

Last week, fashion blogger Emily Schuman (Cupcakes and Cashmere) wore an adorable bustier peplum dress by ADDISON, and we haven’t been able to get peplum off our minds since. From Francesco Scognamiglio at Milan Womenswear Fashion Week to Stephen Burrows at Mercedes-Benz Fashion Week, peplums have been making the rounds at international fashion shows. Unlike some runway trends, though, peplums are easily transferable to real-life wear, whether for the office or a night out. Here, we’ve highlighted four of our favorite peplums for the spring:

Sweetheart Lace Peplum TopDavid Meister Pleated Peplum Dress

 

Sweetheart Lace Peplum Top, Anthropologie
If you’re intimidated by the peplum trend, this is the top for you. Its neutral colors and lace pattern make it a versatile piece – wear the tube top alone for a night out, or dress it up with a blazer and skinny pants (a la the photo on the right) to make it office-appropriate.

David Meister Pleated Peplum Dress

David Meister Pleated Peplum Dress, Saks Fifth Avenue
David Meister nailed the “classic and elegant” look with this dress. Details like a foldover cowl neckline, slender belt and, of course, pleated front peplum, give this otherwise simple navy dress plenty of character.

Faux Leather Peplum Top

Faux Leather Peplum Top, Zara
Even though peplum first became popular in the 1940’s, it doesn’t have to scream old-fashioned. Those of you searching for an edgier way to wear peplum will appreciate this faux leather top by Spanish retailer Zara. We imagine it’s what Lara Croft (the Angelina Jolie movie version) would wear for a night out on the town.

Eyelet Peplum

Eyelet Peplum, Free People
Leave it to boho-chic retailer Free People to create a peplum piece that screams summer. This eyelet peplum tunic top features a bustier-style front, removable shoulder straps, and raw edges. It’s available in two colors – denim blue and strawberry pink – both of which would be perfect with flip flops and your favorite pair of worn-in jeans.

Photo credits: anthropologie.com, saksfifthavenue.com, zara.com, freepeople.com

SPRING’S BEST BALLET FLATS

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While polished pumps and strappy stilettos always make us happy, we’re putting some extra spring in our step this season with colorful ballerinas. Designers are kicking up their skimmers in a big way, elevating them in sumptuous dyed leather, fun florals and ornate embellishments. Chic and timeless (not to mention insanely-comfy) for the office or running around on weekends, channel your inner Audrey with our favorite styles of the season (plus, what to pair them with).

BEST FLORAL: J.CREWScreen Shot 2013-02-27 at 10.55.16 PMKick up your heels for J.Crew’s latest collaboration with UK textile company, Liberty of London, whose feminine florals adorn these Cece flats ($198 at J.Crew; enjoy free shipping on all orders with code FREESHIP). Not only are they incredibly cute, they’re made with padding, a rubber sole and a slight interior wedge for extra comfort. Pair them with accessories that pick up a hue in the print, such as this bubble gum pink stunner by Kate Spade New York ($198 at Kate Spade New York; you can also download their latest music playlist).

BEST COLORBLOCK: NINE WEST

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Add a pop of color with Nine West’s Superfly skimmers (on sale for $49 at Nine West; get $20 off!) crafted of fuchsia and tangerine suede. We’ll be wearing ours this spring with jeans and a tee on weekends, and with chartreuse capris (like J.Crew’s, $168 at Net-A-Porter) on days we’re feeling a bit more daring.

BEST ORNATE: OSCAR DE LA RENTA

Screen Shot 2013-02-27 at 11.30.44 PMEven his flats are red-carpet ready! Oscar de la Renta’s Petalina ballerinas ($825 at Bergdorf Goodman; free upgraded shipping with code SHIPBG) are spun of creamy leather and dressed up with dramatic beads and black florets, making them perfect with an LBD (such as this swingy little number by Topshop, $75) for dinner at a fancy restaurant or cocktail party.

BEST RAIN-READY: TORY BURCH

Screen Shot 2013-02-27 at 11.43.23 PM Add a dash of sunshine to spring showers with Tory Burch’s cheerful bow ballets ($125 at Tory Burch; enjoy free shipping) crafted of water-resistant rubber and finished with a feminine bow. They’re a chic alternative to rain boots, and the perfect complement to Missoni’s cute chevron umbrella ($69 at Saks Fifth Avenue; score free shipping with code SFAFEB).

BEST STUDDED: MARC BY MARC JACOBS

Screen Shot 2013-02-27 at 11.54.59 PMMarc by Marc Jacobs kicks spring’s critter trend to the next level with these adorable flats ($248 at Neiman Marcus, free shipping with code FEBSHIP). They’re spun of supple cobalt leather with studs in a playful mouse motif. Paint your pout with Dior’s Favori Red ($32 at Sephora; free shipping over $50) to balance the whimsy.

Spring Trends We Can’t Wait to Wear

It’s feeling a lot like spring here in the Bay Area, perhaps thanks to Punxsutawney Phil’s prediction that winter will end early this year. Even if you live in a part of the country that’s still bundled up from chilly temperatures, take heart – the first day of spring is only about a month away. With warmer temperatures and longer days on our minds, we’re taking a peek at spring trends for a variety of activities:

The First Picnic of the Season

Sunshine, good food, friends and family – what better way to welcome spring than with a picnic? Here are our favorite dresses of the season, equally perfect for frolicking on Venice Beach or in Central Park:

  1. Colorblock Chiffon Dress, American Eagle Outfitters
  2. Recycled Jersey Stripe Dress, James Perse Los Angeles
  3. Lace-Yolk Dress, Anthropologie

A Jog in the Park

Lululemon Run Inspire Crop

“Dreadmill” haters, rejoice – you can look forward to many months of outdoor activities! Kiss your winter layers goodbye and pull on Lululemon’s Run: Inspire Crop II. These running crops feature moisture-wicking fabrics and mesh panels to help you stay comfortable in warmer weather. Pair them with the Breathe Racerback tank from Gaiam, and if there’s a morning chill in the air, top off your outfit with Puma’s Tech Performance Seamless Jacket.

A Morning at the Farmer’s Market

Gap 1969 chambray tunic

Here in California, we’re spoiled by nearly year-round farmer’s markets, but in other parts of the country, spring ushers in the return of farmer’s markets. For a leisurely morning spent scoping out fresh produce, comfortable footwear is a must, and the Cole Haan ‘Air Monica’ Ballet Flat (available via Nordstrom) fits the bill with its comfy Nike Air technology. Wear the flats with pastel-hued pants like Free People’s Herringbone Skinny Crops and a relaxed chambray tunic from Gap. Don’t forget your sunscreen!

Power Lunch

J. Crew Collection Featherweight Cashmere Cardigan

We love the fun patterns and sorbet-inspired colors in J. Crew’s spring cashmere shop. This cashmere cardigan is simple and classic, but its featherweight feel and an impressive variety of colors make it a perfect springtime addition to your closet. Our favorite colors are lemon pulp (shown above) and neon rose – pair the cardigan with your favorite pencil skirt for an instant wear-to-work outfit.

Photo credits: ae.com, jamesperse.com, anthropologie.com, shop.lululemon.com, gap.com, jcrew.com

WE’RE LOVING PRABAL GURUNG FOR TARGET

Screen Shot 2013-02-14 at 1.27.29 PMHappy Valentine’s Day! This year, we at Shopilly are head over heels for Target’s latest designer collaboration—a 92-piece capsule collection of oh-so-lovely dresses, colorful separates and winsome accessories by NYC designer Prabal Gurung, which launched earlier this week. Inspired by a love story, the collection, simply called “Love,” features romantic ruffles, bright, futuristic florals and sweet silhouettes for every stage in a courtship, from the Floral Crush dress to the First Date tank to the Meet the Parents skirt. What we love most? Almost everything is priced under $50 (swoon!).

The launch of the collection helped kick off New York fashion week with a glamorous, over-the-top carnival on Pier 57—complete with a merry-go-round, fortune teller and stars like Carey Mulligan, Elizabeth Olsen and Rashida Jones milling around in his chic Target threads. And while Olivia Thribly may be the official face of the campaign, a slew of other famous faces (such as Zoe Saldana, here) have already been spotted around town donning his darling designs.

Take a peek at the lookbook below, and tell us what you think of the collection. (And, if anything catches your eye—act fast! It’s almost sold out online.)

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Photos from Target.com

Blogger Spotlight: The Pink Peonies

Rachel Parcell is a 21-year old, multi-talented fashionista who channels her creative energy into three different jobs—designing clothing for Modbe, designing accessories for DownEast Basics, and moonlighting as a fashion blogger at Pink Peonies. Be sure to check out her blog or stay updated on her fashion excursions by connecting with her through her social media platforms (FacebookTwitter, & Pinterest).

At Shopilly, we love her experimental and fresh take on fashion. She has fun with prints, colors, and textures to create one-of-a-kind looks that always look flawless from head-to-toe. Her blog is the perfect source of inspiration for members of the fashion community as they embark upon their own personal style journeys.  

The blog features an elegant design with high-resolution photography and beautiful outfit-of-the-day posts. Common brands worn include J. Crew, H&M, Prada, Stella & Dot, among others. Beneath each picture is a list of all the items she is modeling in each look, with links directly to the product so that you can purchase them right away.

Our favorite look right now is her “On the Bright Side” ensemble, featuring J. Brand dark wash jeans, a fuchsia J. Crew sweater, a heather gray J. Crew coat, a Michael Kors beanie, Prada sunglasses, color blocked J. Crew heels, and a stunning statement necklace from J. Crew. Effortlessly chic and bright! 

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Shopilly is the perfect shopping service to for fashion bloggers to connect with their favorite brands and stores to stay updated on promotional sales. With easy access to the best deals, bloggers can purchase coveted items at the cheapest price possible to feature in outfit-of-the-day or inspiration posts. Sign-up with Shopilly here!

Happy shopping and blog browsing,
Shopilly Team

Retail Marketing Platform Shopilly Announces Brand Power Rankings

Top 15 Brands Only

SAN JOSE, Calif., Feb. 7, 2013 — Shopilly, Inc., an innovative visual shopping platform, announced today the release of its first list of Power Retailers and Brands. The ranking is based on the number of followers each brand has accumulated on Shopilly.com. Thousands of style-savvy consumers have elected to receive marketing messages, deals, sales, offers and discounts from these retailers and brands. Selected from a list of hundreds of online and multi-channel options, the popularity rankings provide a material indicator of reach, influence and trendiness.

The top 15 most popular brands are:

  1. J.Crew
  2. Victoria’s Secret
  3. Fab
  4. Bloomingdale’s
  5. Sephora
  6. Lululemon 
  7. Crate & Barrel
  8. Kate Spade
  9. Coach
  10. Forever 21
  11. One Kings Lane
  12. Neiman Marcus
  13. Pier 1 Imports
  14. Saks Fifth Avenue
  15. Free People

The only two exclusively online brands to crack the top 15 are Fab.com at No. 3 and One Kings Lane at No. 11. Their popularity can be attributed to excellent marketing campaigns and valuable and unique email content. The mix of apparel, accessories, beauty and home brands on the list indicates that the brands themselves generate consumer interest, making product category a virtual non-factor.  Notable absences from the list include Amazon, the Gap brands, Nordstrom and the Williams-Sonoma brands.

About Shopilly

Built on an intuitive and elegant user experience, Shopilly, Inc. streamlines and organizes multi-channel retailer communications across hundreds of brands and thousands of daily messages. Cutting through the clutter, Shopilly’s visual platform presents shoppers with a useful, easy and fun way to stay informed about brands, stores, offers and purchases. Shopilly was founded in 2012 and is based in San Jose, California.

Media Contact: Jeff Snow Shopilly, Inc, 310-729-8113, jsnow@shopilly-inc.com

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