Fashionbi is Helping Companies Reach Their Potentials

Fashion digital marketing optimization are four words to describe Fashionbi, a company empowering fashion and luxury brands. In this day and age, with the social media boom, brick-and-mortar stores having to not only compete with their next door neighbors but also e-tailers on the web, and the emergence of “omni-channel” retailing, it is increasingly becoming harder and harder for brands to 1) stay afloat with their promotion goals, 2) remain up-to-date with the latest trends in the industry, and 3) track competitor performance and tactics.

That’s where Fashionbi comes in. We’ve decided to spotlight Fashionbi because we love that it is the easiest way to discover, compare, and follow facts and data in the fashion industry: a complete dream for tastemakers and marketing dynamos who converge to share and absorb knowledge and new expertise.

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Headquartered in a fashion capital? Check. The company is based in Milan, Italy but has a true global reach with team members in China, Turkey, America, and Europe. Launched in 2012, this company boasts an international team that is able to truly serve its client brands and provide the best globally-relevant luxury market and brand research to help companies establish prowess in their niches.

We identify with Fashionbi because it is the first company to specialize in digital marketing optimization for the fashion industry, similar to how Shopilly is the first optimization tool for fashionistas and shoppers. Fashionbi lets you track, compare and follow any fashion brand and helps you improve your brand performance just as Shopilly allows you to track your purchases, compare new arrivals and sales promotions, and follow your favorite retailers to help you improve and streamline your shopping experience.

Need to increase awareness for your brand, or work to solidify the associations behind your brand? Are you meaningfully tapping into social platforms such as Facebook, Twitter, and Instagram? Request information with Fashionbi today to learn more about how this company is making waves, and can help your brand make waves today too.

Follow them on Facebook and Twitter today to learn more and stay updated with the company!

Cheers to the Weekend with Kate Spade Saturday

We can all recognize Kate Spade by its iconic colors, perfectly chic bows and polka dots, and cute taglines and phrases that bring the brand to life (live colorfully anyone?). So when Kate Spade introduced a sister brand that boasts prices that are 50% cheaper, it was no shock when all of us non-New-York-non-Japan millennium consumers flocked to the Kate Spade Saturday website to get our hands on the coveted girly sweet (but not saccharine) products.

Saturday’s represents an offshoot of the Kate Spade brand’s success, which has only been exponentially rising over the past decade. Though still upholding the signature Kate Spade design aesthetic we know and love, this line features more affordable inventory that reaches out to a younger customer with more casual and minimalist looks.

The brand has already ascended to international prominence with six permanent stores in Japan, and plans to open more in the future. More U.S. stores are also slated to open, including other New York locations as well as outposts on the West Coast. For now, customers in the U.S. can get their hands on a $70 splatter paint wallet or a $150 canary crossover dress through purchasing online or through visitng the New York pop-up shop.

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Beyond success in the Japan market, a key guerrilla marketing tactic in New York helped the brand solidify its stardom and generate buzz before announcing more store launches. A partnership with eBay to create cutting-edge window shops made Saturday’s the talk of the fashion and business world. From June to early July, “shoppable” storefront windows allowed customers to buy clothing and accessories from a catalog of 30 inventory items through a touch-screen device displayed in the windows. Passerby selected what they wanted on the screen, entered in their phone number to receive order confirmation, greeted a messenger who delivered the products within the hour to select areas for free, and payed upon delivery. Talk about truly experiencing a revolutionary brand.

Taking this a step further, Kate Spade Saturday has extended their stay at 30 Gansevoort Street in New York by building out the space behind the digital storefront. This pop-up shop will be open through October 31, with special events held every Saturday (no surprises there, but we surely approve of the weekly celebration to celebrate the brand name!)

Here are our top two favorite looks from the Kate Spade Saturday 2014 Resort Collection. Let us know which one you love more!

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This pairing screams “live colorfully” in the most subdued way possible, and that’s why we love it. A cool lavender paired with gold accent jewelry and a pastel checkered mini-skirt? Yes, yes, and yes.

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The “because we’re excited about Fall fashion” look. The combination of a simple charcoal sweater, metallic tote bag, and a soft sea-foam hue is cozy but glam. Understated, but not underwhelming.

Be sure to follow Kate Spade on Shopilly, and visit the Kate Spade Saturday website to browse through the apparel and accessories.

As always, happy shopping!

Team Shopilly

Keep Cool From Head to Toe

If the recent heat wave on the West Coast is any indicator, this summer may be a scorcher, but it’s hard to stay indoors when sunshine and fresh air are calling your name. Whether you’re eager to head outdoors for a casual pick-up game, or you’re determined not to let a little heat disrupt your outdoor workout routine, here are some pieces that will help keep you cool from head to toe:

Performance Train Cap

Performance Train Cap, Reebok, $18

A good athletic hat serves multiple purposes: keeping the sun off of your face and keeping hair and sweat out of your eyes. Look for a breathable hat with reflective panels like the Performance Train Cap by Reebok to keep you cool and visible during your workout. However, don’t assume that wearing a hat will absolve you from wearing sunscreen! You should still apply waterproof sunscreen on your face and other exposed parts of your body every two hours to avoid sun damage when exercising outside.

Azagra Running Tank Top

Asics Azagra Running Tank Top, Sports Authority, $42

We love this tank top’s unique perforated cutouts and sweat-wicking fabric. This well-ventilated tank top also provides a supportive shelf bra and UPF protection from the sun’s rays, making it perfect for outdoor activities like a game of kickball or leisurely jog.

Run Speed Short

Run Speed Short, Lululemon, $54

The Run Speed Short is one of Lululemon’s most popular items, and for good reason. Its 2 ½” inseam is short enough to keep you cool, without showing too much leg. Lightweight fabric, paired with a COOLMAX liner, wicks moisture away, while a convenient zipper pocket on the back of the waistband allows you to go hands-free during outdoor activity.

CoolMesh II Tab Back Socks

WrightSock CoolMesh II Tab-Back Socks, REI, $11

Fans of WrightSock’s CoolMesh sock series swear by its ability to wick moisture away even on the hottest of days. Don’t let the CoolMesh II’s double-layer design fool you — these socks are surprisingly light, and the layers absorb friction and moisture to prevent blisters. The high tab-back also prevents uncomfortable chafing along your heel and achilles.

10 Head-to-Toe Beach Outfits We Love

Beach trips are surely penciled into your summertime calendars, so why not rev up the excitement with Shopilly’s 10 favorite beach looks?

#1: The Nighttime Beach Look

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A sexy, light-weight black dress is sure to be eye-catching amongst a sea of neon and pastel hues from fashionistas who are sticking to the traditional beach color palette. For even more eyes on you, choose a dress with open-back details—people on the beach will be envious of your style choice! Scour Forever21H&M, or Charlotte Russe to find the perfect dress.

#2: Comfortable Cute

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Our second favorite look is chic in its simplicity; pair high-waisted light wash denim shorts with a strapless bikini top and a flowy cardigan. Experiment with colors by choosing a printed bikini top and complete the look with a brown leather bag. The comfort from this kind of look would be perfect for everything from beach sports to a quiet read under the sun. For high-waisted shorts, check American Apparel; for a flowy cardigan try American Eagle; for bikini tops try Victoria’s Secret; for brown bags try Kate Spade.

#3: The Floral Romper

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This look is perfect for girly stylistas who are known for always wearing soft colors and floral patterns. The romper is comfortable for a beach environment, but the sexy back details make the ensemble just daring and skin-baring enough for some flirty fun. For rompers, try American EagleForever21, or Macy’s.

#4: The Sheer Cover-Up

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Try a beach day with a sheer cover-up dress to throw on over your bathing suit. This romantic look screams effortless sophistication, and will look beautiful as you both saunter along the shore and dance the day away! Check H&M or Nanette Lepore to get your hands on one.

#5: The Striped Maxi

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Want to feel like a sea goddess? You absolutely can’t go wrong with a maxi dress for the beach, especially if it’s a striped one! Maxi dresses were pretty much invented for the beach; the pattern is just bold enough to make a statement, while the silhouette is elegant and sophisticated. Macy’sH&MAnn Taylor, and Gap might have your perfect maxi dress.

#6: A Twist on the Traditional Cover-Up

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Instead of a cover-up that literally covers you from head to knee, try tying a loose-fitted sweater or tunic over your bathing suit to create the ultimate beach look. All there is left to complete the look is wavy, wind-swept hair, a boho-inspired necklace, and more chunky jewelry! For the perfect tunic, check AeropostaleBanana Republic, or Club Monaco; for accessories try Anthropologie or Free People.

#7: Bold Skirt

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Tired of wearing shorts with your bikini top to the beach? Try pairing your bathing suit top with a solid colored bright skirt to create a sweet and innocent look. A high and sleek ponytail with a bold lip will be your finishing touches to creating a memorable fashion statement. Check Forever21 or J. Crew for your perfect skirt!

#8: Let Your Bag Do The Talking

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Let your accessories elevate your beach outfit! An oversized beach tote in a bold color will do just the trick. Let your clothing be simplistic and understated to draw most of the attention to your arm candy.  Try Net-a-PorterMacy’s, or Bloomingdale’s for the best selection!

#9: The Conservative Look

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Staying conservative on the beach doesn’t mean you have to admit defeat on the chic scale. Try juxtaposing a nautical sweater with bold, solid-colored shorts for a colorful beach-time look. A cute neutral-shade hat can work to pull the look together, and sunglasses will give you that extra oomph! Find these fashion items at J. CrewBanana RepublicOld Navy, or Gap.

#10: Denim

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Denim for the beach is fresh and stylish with a hint of sporty. Mix it up with a pair of canvas sneakers for a casual, tomboy look and finish it off with a neutral or minimally patterned tote bag. Try Abercrombie & Fitch for a tote bag; TOMS for shoes; and Urban OutfittersTopshop, or Nordstrom for denim.

We hope these beach fashions inspired you to think outside of the box for your next beach trip! Let us know in the comments below which look was your favorite, and then sign up at Shopilly so that you can stay up-to-date on your favorite stores’ sales so you can snag the items on your to-buy lists soon!

Time to (B)Ring in Summertime Accessories

Rings are the ultimate way to add personality to your outfit. Although some think that rings aren’t as important as other forms of jewelry, choosing the right ring to complement the colors in your outfit or your overall style can help elevate your outfit to the next level. We’ve compiled a list of our favorite summertime rings to hopefully share some inspiration! Happy browsing, Shopilly users!

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For only $5.80, go feminine and edgy with this etched faux turquoise ring from Forever 21! This ring screams go big or go home with its bright stone and cutout detail. The teal will add another perfect pop of color to your outfit and it is eye-catching enough to make a statement even if you decide to pair it with neutrals.

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Banana Republic has a knack for creating classy pieces of jewelry that will no doubt bring together your outfit, and this orchid band ring priced at $35.00 is no exception. It is perfect for someone with a lively and colorful personality, and the sea green and blue hues make this a perfect option for a beach outfit, a day at the park, or a garden party.

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The lapis quad ring for $22.00 from BaubleBar also hails as one of our top 5 picks for summer rings. More subdued than the first two options, this ring’s beauty comes from its bold shape and mysterious hues. Chic and exciting, this ring will surely transform any outfit.

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Not all of our picks for summer rings are the traditional three B’s– big, bold, and beautiful. This got heart ring from Free People is a simplistically sophisticated choice to let your clothing do most of the talking. For $50.00, a striking glitter of gold on your finger is soft and feminine and will add just the right amount of glitz and glamour to your ensemble.

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Rounding out our list is a stacked floral ring set from Charlotte Russe for only $6.00! Stackable sets give you room to play with different combinations of rings. Be creative with which fingers you place your rings on, as well as how many rings you want on each finger. The set features four metallic bands with faux-pearls, rhinestones, rosettes and a lovely floral cameo– perfect for a girly touch.

We hope we were able to inspire you to go out and find your perfect summer ring! Don’t forget to set up an account on Shopilly to follow your favorite brands and stores, and to receive up-to-date promotional information so you can snatch all the summertime accessories you want at their best prices.

And please let us know if you’ve found your perfect summer ring– you may be featured in an upcoming blog post!

Happy ring shopping,
Shopilly

BaubleBar Offers Designer Jewelry At a Price You Can Afford

We love beautifully curated jewelry, and we’re definitely all about affordability and convenience. That’s why we love BaubleBar, an online jewelry retailer that combines the two — designer jewelry at a low price point, all through a streamlined process for shoppers.

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Founded in 2011 by two Harvard Business School grads, BaubleBar is the #1 source for the latest jewelry styles, direct from designers. Its mission statement is to “create the ultimate source for fashion jewelry by offering unparalleled selection and shoppable style guidance, all at a guilt-free price point.” The company receives its products directly from designers, with new products introduced every Tuesday and Thursday, and new jewelry collections featured every Monday and Wednesday.

Company cofounders Daniella Yacobovsky and Amy Jain

Company cofounders Daniella Yacobovsky and Amy Jain

BaubleBar really is any shopper’s jewelry paradise. The website features a shopping environment that is a conduit for inspiration. The minimalist design gives users a chance to pore over pages and pages of unique jewelry pieces. The wide range of pieces, colors, and prices truly makes the online retailer a #1 hot spot for any specific jewelry taste or personality.

Even if you are confused or overwhelmed with all of the different options, BaubleBar offers a SWAT Stylist team and gives you the option to e-mail, call, video chat, or schedule an in-person styling consultation. In other words, convenience at its best.

Looks of the Week as chosen by BaubleBar's Fashion Editor & Fashion Director

Looks of the Week as chosen by BaubleBar’s Fashion Editor & Fashion Director also provide shoppers with inspiration to guide them through their shopping experience

Be sure to follow the brand through your Shopilly account to hear about sales and promotions at BaubleBar!

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Style Spotlight on Wedge Sandals

Lately, we’ve noticed a variety of cute wedge sandals cruising the sidewalks and gracing the fashion blogs. We’re fans of this trend – wedges provide a comfortable way of adding height to your stance and sophistication to your outfits. Plus, for anyone not blessed with the natural talent of being able to balance or walk in heels, wedges are a safer alternative. Below, we’ve picked out five wedge sandals that are the perfect fit for any budget and the perfect finishing touch for any spring outfit.

From top left, clockwise: Waylon Harachi Cork Wedge Sandal, Piccolo Wedges, Seychelles Thyme Wedge Sandals, Fleure Gladiator Sandals, Wood Wedge Sandals

From top left, clockwise: Waylon Harachi Cork Wedge Sandal, Piccolo Wedges, Seychelles Thyme Wedge Sandals, Fleure Gladiator Sandals, Wood Wedge Sandals

Waylon Harachi Cork Wedge Sandal, Target ($29.99)
With a 4.25” heel, these wedges may be sky-high, but the thick foot straps and ankle strap make these much sturdier than your average pair of strappy sandals. The wedges come in black, blue, cognac and red, and at just $29.99, the price is definitely right. Pair these wedges with a pair of cropped jeans or your favorite maxi dress.

Piccolo Wedges, Asos ($66.50)
If you’re looking for a pair of wedges that can easily transition from office hours to happy hour, this is the pair for you. Featuring a Perspex (shatter-resistant acrylic glass) wedge heel, Asos’ Piccolo Wedges put a modern twist on the wedge heel. While they don’t fit perfectly into the sandal category, the peep toe openings give them a springtime feel.

Seychelles Thyme Wedge Sandal, Urban Outfitters ($95.00)
These wedge sandals come in three colors, but the jewel-toned teal is decidedly our favorite. We’d wear these with a pair of dark tuxedo shorts for a pop of color and a leg-lengthening effect.

Fleure Gladiator Sandals, Topshop ($110)
If you think wedge sandals are too dainty and sweet, think again. Featuring a mini wedge, these black leather gladiator sandals are easy to walk in and can toughen up any outfit. Try pairing a feminine swing dress with these gladiator sandals for an unexpected contrast.

Wood Wedge Sandals, Mango ($119.99)
Leather and wood combine to create these gorgeous wedges by the Spanish clothing company Mango. The neutral coloring makes these sandals extremely versatile – you can just as easily wear them with jeans as with flowy trousers or a fitted dress.

Photo credits: target.com, us.asos.com, urbanoutfitters.com, us.topshop.com, shop.mango.com

Essentials for a Beach Getaway

Summer is still two months away, but with the days growing longer and the weather warming up, it feels like it’s right around the corner (at least in this part of the country – apologies to our friends in the Midwest who are being slammed by more snow!). If you’ve been daydreaming about your first visit to the beach, or if you’re planning for an ocean-side vacation, this post on beach essentials is for you.

Essentials for a Beach Getaway

Double-stripe bandeau top and double-stripe tab hipster, J. Crew ($48 per piece)
Want a cute bathing suit? Check out J. Crew’s 2013 line of swimwear, which features fun patterns like summer stripes and playful polka dots. With a variety of cuts and styles – for example, bottoms are available in hipster, high-waisted brief, bikini and lowrider cuts – you can mix and match tops and bottoms to create your ideal bathing suit.

Mossimo Supply Co. Floppy Hat, Target ($14.99)
Too much of a good thing can be bad, and that definitely holds true for sunshine. Protect your face from the harmful effects of the sun’s UV rays with a stylish, oversized hat. This floppy hat from Target gets the job done without leaving a dent in your wallet.

Slingback Boardwalk Sandal, Madewell ($49.50-$59.50)
I’ve never been a fan of the thong style of flip-flops, so I’m much more likely to reach for a pair of slingback sandals like these. Plus, the two-tone textured leather makes these sandals extremely versatile – they can go straight from the beach to boardwalk to bar.

Printed Canvas Tote, Gap ($39.95)
A big, sturdy beach bag is a necessity for safe-keeping your beach towel, sunscreen, reading materials and snacks. Choose a canvas bag, like this printed tote from Gap, for easy cleanup, as it wipes clean after a long day at the beach.

Open-stitch Poncho Cover-up Sweater, Victoria’s Secret ($49.50)
This cotton and cashmere poncho is light, airy and soft – everything I want in a beach cover-up. Even better, it’s currently on sale for $49.50 off $10 from its original price.

Did I leave out any of your favorite beach essentials? Share them in the comments!

Photo credits: jcrew.com, target.com, madewell.com, gap.com, victoriassecret.com